From https://hbr.org/2015/11/3-timeless-rules-for-making-tough-decisions

I perused the restaurant menu for several minutes, struggling with indecision, each item tempting me in a different way.

We spend an inordinate amount of time, and a tremendous amount of energy, making choices between equally attractive options in everyday situations. The problem is, that while they may be equally attractive, they are also differently attractive, with tradeoffs that require compromise. Even when deciding between kale salad (healthy and light), salmon (a heavier protein), and ravioli (tasty, but high carbs).

The first method is to use habits as a way to reduce routine decision fatigue. The idea is that if you build a habit —for example: always eat salad for lunch — then you avoid the decision entirely and you can save your decision-making energy for other things.

That works for predictable and routine decisions. But what about unpredictable ones?

The second method is to use if/then thinking to routinize unpredictable choices. For example, let’s say someone constantly interrupts me and I’m not sure how to respond. My if/then rule might be: if the person interrupts me two times in a conversation, then I will say something.

These two techniques — habits and if/then — can help streamline many typical, routine choices we face in our lives.

What we haven’t solved for are the larger more strategic decisions that aren’t habitual and can’t be predicted.

Most importantly, they are decisions for which there is no clear, right answer.

Leadership teams tend to perseverate over this sort of decision for a long time, collecting more data, excessively weighing pros and cons, soliciting additional opinions, delaying while they wait — hope — for a clear answer to emerge.

But what if we could use the fact that there is no clear answer to make a faster decision?

“It’s 3:15pm,” He said. “We need to make a decision in the next 15 minutes.”

“Hold on,” the CFO responded, “this is a complex decision. Maybe we should continue the conversation at dinner, or at the next offsite.”

“No,” The CEO was resolute, “We will make a decision within the next 15 minutes.”

And you know what? We did.

Which is how I came to my third decision-making method: use a timer.

If the issues on the table have been reasonably vetted, the choices are equally attractive, and there is still no clear answer, then admit that there is no clearly identifiable right way to go and just decide.

It helps if you can make the decision smaller, with minimal investment, to test it. But if you can’t, then just make the decision. The time you save by not deliberating pointlessly will pay massive dividends in productivity.


Hold on, you may protest. If I do spend more time on it, an answer will emerge. Sure, maybe. But, 1) you’ve wasted precious time waiting for that clarity and, 2) the clarity of that one decision seduces you to linger, counter-productively and in fruitless hope for clarity, on too many other decisions.

Just make a decision and move forward.
If you are overwhelmed with too many decisions, take a piece of paper and write a list of the decisions. Give yourself a set amount of time and then, one by one, make the best decision you can make in the moment. Making the decision — any decision — will reduce your anxiety and let you move forward. The best antidote to feeling overwhelmed is forward momentum.

As for my lunch, I ordered the kale salad. Was it the best choice? I don’t know. But at least I’m not still sitting around trying to order.