Great essay written by David Foster Wallace in WSJ, some excerpts :

There is no such thing as not worshipping. Everyone worships. And an outstanding reason to for choosing some sort of God or spiritual-type thing to worship- be it JC, Yahweh or some in frangible set of ethical principles-is that pretty much anything else you worship will eat you alive.

The most precious sort of freedom you will not hear talked about in the great outside world of winning and achieving and displaying. The really important form of freedom involves attention, and awareness, and discipline, and effort, and being able truly to care about other people and to sacrifice for them, over and over, in myriad petty unsexy ways, every day. That is real freedom.